Matthias Yzebaert (b. 1983, Ghent) “Two things: I want to create work that means as little as possible, and I want to create work that is beautiful. (…) There are no narratives, no meaning; what you see is all there is.” Yzebaert’s fundamental concern is a certain aesthetic caress of life, whereby he trusts his camera’s ability, as well his own skills of digital modification, to foster a keener, more sensitive sort of seeing. Plumbing photography’s capacity for seduction, his formal, clean, almost painterly compositions raise questions about the obscure line between fine art and advertising, implicating the camera in economies of fetishization and desire. This belief, that objects and images do not have a distinct intrinsic hierarchy, lies at the heart of Society of Copy, an ongoing Tumblr that Yzebaert started in 2011. By appropriating isolated parts of beauty latent in everyday life and presenting it digitally, the photographic image becomes ‘one of many’ and ‘one (to be shared) by many’: it is a visual statement that refers to the current ‘copy culture’ and the breaking down of boundaries in our dealing with images on a daily basis. In order to retain the immateriality of the Tumblr-page, Yzebaert presents his images on a TV-set, as randomly pairing up diptychs: yet another way to subvert the pressing tyranny of meaning-making.